About Me

Digital Strategy for Businesses & Organizations Ready to Ditch the Bulletin Board Approach.

Woman in camel coat outdoors near stone railing
Photography by Sheldon James

I help nonprofits, cultural institutions, and growing businesses build realistic content strategies that actually reach interested prospects. Let’s bid farewell to generic templates and say hello to your thriving online community.

Background & Track Record

With over 14 years of experience leading digital strategy for local government, national foundations, and growing brands, I’ve seen what happens when organizations post just to check a box. If you’ve found my website, you might be seeing that, too.

Whether you’re looking to cultivate long-term donor relationships or grow your customer base, I’m here to help you stop grinding out transactional content and start executing a thoughtful strategy that fosters deep trust and lasting audience connection.

How I Help

  • Platform-Native Strategy: I research your audience (and your competitors’ audiences) to find out what they REALLY want to see.

  • Practical Operations: Setting up systems, tools, and workflows that small or lean teams can actually maintain without burning out. I also provide retainer services to keep your strategic roadmap on track.

  • Measurable Outcomes: Focusing on metrics that matter to your bottom line rather than surface-level vanity metrics.

Who I Work With

  • Nonprofits, Agencies & Foundations looking to convert social media views into long-term supporters and donors.

  • Small to Mid-Sized Businesses tired of low reach and ready to replace static promotional flyers with digital content that drives customer action.

Ready to dive in? Book a troubleshooting call with me today!